The iconic US magazine brand has launched a new ad-supported mobile website showcasing long form reporting, as well as hundreds of other stories and sports images produced exclusively for mobile. The site will also feature a new live Game section where users can check scores, standings, stats, and the schedules of their favourite teams.

Crisp Wireless is powering the service and using its Premier Publisher Network to bring advertisers to the site.

“Sports Illustrated’s heritage as one of the worldwide marquee brands in sports offers advertisers a tremendous opportunity to reach a well-read, high-end audience through the Crisp Wireless Publisher Network,” said Boris Fridman, CEO of Crisp Wireless. “The new off-deck site allows anyone access to some of the best sports information available on a mobile phone, including SI’s award-winning reporting and analysis on the fly.”