It says the huge number of subs, the passion for personalisation and ringback tones, and the introduction of 3G will pave the way for a potential huge market. But it doesn’t give any numbers, sadly.

The MEF alludes to Direct2Mobile’s forecasts that India’s mobile entertainment market will be worth $403.13 million in 2008 and US$2.24 billion by 2013. It also highlights that piracy is having a devastating impact on the ringtone market and is expected to continue to do so. However, the demise of the ringtone market is being offset by the continued success of ringback tones, which will generate $120.4 million in 2008 and $440.5 million in 2013.

Neeraj Roy, CEO of Hungama and MEF Asia vice chairman, said, “The average cost for games varies in India and in most cases is far higher than the amount consumers are willing to pay. As a result, mobile games are perfect for ad-funding where the cost of the games can be offset or greatly reduced by advertising. When pricing is addressed and coupled with AFME, mobile games will generate the most revenues for the Indian mobile entertainment market by 2013.”