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Android could lead to market ‘explosion’
Ben Parfitt Jun 19 2008, 11:19am
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Google mobile platform dev says upcoming software could pave way for new phone manufacturers
One of the developers working on Google’s upcoming mobile platform, dubbed Android, has predicted that its arrival could be so significant that it could lead to an ‘explosion’ of new handset developers entering the market.
Hampus Jakobsson, co-founder of Android co-developers The Astonishing Tribe, told TechRadar: "This is going to be really positive, especially from a user's point of view.
There will be an explosion of new phone manufacturers.
"The actual building of the phone is simple, as it has become more commoditised over the years. The trick is getting the phone to appeal to the target audience. Android will enable more companies to do that.”

















Comments
“Android explosion in new handset manufacturers”
Posted by: Mike - Jun 19, 4:11pm
What planet is Hampus from? Its not this one.
“Android explosion in new handset manufacturers”
Posted by: Mike - Jun 19, 4:12pm
What planet is Hampus from? Its not this one.
“Market explosion”
Posted by: Benedikt - Jun 19, 6:26pm
In my opinion, the most important current barriers to entry for new handset manufacturers are: reaching wide distribution (and therefore economies of scale) by contracts with and subsidies from carriers, companies being able to offer a similar or superior user experience at a comparable price and last but not least hardware component manufacturing skills. What will lead to the reduction in market barriers? There are important changes shaking up the mobile ecosystem, one of them might well be Android.
A more detailed discussion on my blog: http://www.lewebmobile.com/2008/06/will-we-see-explosion-of-new-phone.html