News
Saffron goes Nuts about video
Tim Green Jun 18 2008, 11:44am
Saffron Digital is to serve video ads for the mobile site of IPCs UK ‘lad’s mag’ Nuts.
It will use its Saffron Connect video ad serving technology to deliver ads to relevant video content, across streaming and download formats. In the coming months Saffron will work with IPC to develop similar opportunities across a range of other video rich IPC titles.
Miles Ross, head of mobile development at IPC Media, said: “As we continue to drive impressions and users to our mobile properties, we need to be in a position to offer advertising partners new ways to engage with our audience.
Video ad serving is a natural extension of our partnership with Saffron, and Nuts is a great brand to begin with.”
IPC Media is the biggest consumer magazine publisher in the UK. Nuts is the number one selling men's lifestyle magazine in the UK, accounting for two out of every five men's lifestyle mags purchased.
