News
CBS takes The Insider mobile
Stuart O'Brien Jun 18 2008, 8:28am
US broadcaster adds syndicated entertainment news show to its mobile and online services.
The cross-platform play will be anchored at theinsider.com (currently in beta mode), which is based on community interaction in the best web 2.0 tradition.
CBS says the site will offer 'mobile capability' but does not go into detail on precisely what that entails.
A full launch will take place in 3Q08 once CBS has evaluated feedback from both viewers and advertisers.
