The new recruit will have responsibility for marketing across the 53 countries in which the Spanish mobile value added services specialist operates. He will report to Zed CEO Javier Pérez Dolset.

Before joining Zed, Sañudo was European ad director of Yahoo! Europe. Previously he founded Innovadreams and held senior posts at Nintendo Europe and Electronic Arts.

Pérez Dolset said: “Pedro brings to the company a vast knowledge of the digital entertainment market, where Zed is on track to be the leading digital community company, without platform boundaries.”