News
Admoda hires Bango on metrics
Tim Green Jun 10 2008, 11:10am
Mobile ad network Admoda has appointed Bango to deliver metrics to its advertiser customers.
The latter will use its Bango Analytics platform to identify, track and build a profile of each unique visitor to a site, rather than simply measure the number of visits. Its unique user ID creates an accurate picture of visitors, enabling mobile advertisers to create a clear picture of buying patterns and trends.
"The ability to measure mobile advertising response rates and pinpoint where to effectively invest advertising spend is essential for our advertisers," said Terry Jackson, CEO of Admoda. "Quality analytics allows advertisers to fine tune their sites and optimise their ad campaigns with a view to maximising ROI.
Bango Analytics will provide our clients with a comprehensive picture."
Admoda serves one billion ads per month globally for brands such as 4info, Minick, Movilisto, Shozu, Mobilestreams, Buongiorno, and Gameloft and has a separate solution, Adultmoda, suitable for adult and gambling companies.
Advertisers can run targeted mobile web ad campaigns, on a CPM or CPC basis, using banners or text ads. Publishers can also monetise their mobile traffic by running text ads and banner ads on their pages to maximise the revenue generated.
