Streamezzo is widening the client base for its on-device content delivery app from operartors to mass market consumer-facing companies.

Although Streamezzo works mostly with operators (SFR, Orange Israel, Telstra, Optimus) and device makers, it has already shifted its approach by making its Workbench SDK code open source.

This way it makes the authoring process free to brands so that they can develop their own applications, but charge a fee for a server licence.

Streamezzo’s CEO Pierre-Emmanuel Struyven said: "Our vision of the mobile internet is that it will evolve like the fixed line internet, away from ISPs/operators and towards a more open environment. But we feel that many brands will demand a richer experience than WAP can deliver and that’s where our client can help.”

The company believes the most interest will initally come from mobile TV. “There’s no doubt that the best way to present TV on mobile is via a rich media client. You can’t do it with a a browser,” added Struyven.

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