Fans can now download video excerpts of shows, graphics, and wallpapers from the troupe that has performed for 80 million spectators across 200 cities and five continents.

YuuZoo claims to serve over 1 billion consumers in North America, Europe, and Asia. It runs a technology platform and offers a content library to around 400 content providers. YuuZoo has billing agreements with more than 160 carriers from up to 50 countries.

Ron Creevey, president of YuuZoo, said: "One major objective we have is to expand beyond traditional mobile offerings by providing our customers with a broad selection of popular, unique subjects. That's one reason we're very proud to be associated with such an innovative, creative world brand as Cirque du Soleil."