News
BREW 08: Universal Music ups commitment to D2C
Tim Green May 29 2008, 5:47pm
Universal Music will expand its line-up of D2C mobile content using Qualcomm's BrandXtend solution.
These new offerings, including ringtones, video ringtones, wallpapers, artist updates and more from thousands of artists, will be available directly through Universal’s artist web and WAP sites, CD packaging and its GetMusic.com portal.
BrandXtend allows Universal (UMG) to self-handle content delivery mechanisms, campaign management and merchandising tools which include recommendations, bundles, text campaigns and more.
"UMG is committed to providing music fans with even more compelling interactive opportunities to connect with their favourite artists by personalizing their mobile devices," said Adam Flick, VP of marketing/digital for UMG.
"Due to the support we are getting from Qualcomm through BrandXtend, we'll be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices."
BrandXtend is aimed at driving the uptake of mobile content off deck, while also supporting the growth of Qualcomm's operator-managed mobile data offerings.
