Based on its MightyBackup Premium product, the solution arbitrates the digital rights issues associated with moving licensed content from one mobile phone to another. It will offer subscribers the option of restoring their licensed content when they purchase a new mobile phone; subscriptions and credits are migrated to a new device and relationships with the subscriber are preserved.

“This holistic approach to the protection and migration of licensed mobile content is unique to the wireless industry,” said Mohan Sadashiva, senior vice president of marketing for FusionOne. “Wireless operators can substantially reduce revenue leakage by making it easy for subscribers to reacquire their applications and other content. Likewise, content providers will benefit from increased customer loyalty and retention.”

FusionOne’s MightyBackup service has protected more than half a billion mobile phone contacts to date.

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