News
Squace re-imagines mobile web browsing
Tim Green May 29 2008, 2:48pm
Squace has introduced a new app that radically re-imagines mobile web browsing using a grid system.
The Swedish start-up has come up with a user interface that divides the phone screen into a grid of small squares notated with letters of the alphabet. Each square is linked to a newsfeed, web site, game or widget. As the user moves the cursor over the grid, pop-ups appear revealing the connected content. A square with the letter ‘b’ would reveal BBC for example.
When the user finds the one they're looking for, a single click opens the content in a format that is readable and useful on a small screen. Clicking through enables the user to find more info, share the site with other users and download rich media content.
Squace appears to be going for a viral approach to distribution independent of carriers, operators and manufacturers.
It claims to be adding 2,000 new users a month. It’s now targeting advertisers who want a consistent look and feel for their content, services or brand on all phones.
"Think of Squace as a new way to extend your current business on the Web and create new revenue streams,'" said Aage Reerslev, Squace CEO and founder. "We offer precision, contextual audience targeting that's based on our users' profile, preferences and tags, and a fast and easy way to deliver new personalized services."
