News
M:Metrics acquired by Comscore
Stuart O'Brien May 28 2008, 4:26pm
Deal could be confirmed as early as today, ME understands.
Separate sources have told ME that mobile content audience measurement firm M:Metrics has been sold, with web analytics giant Comscore understood to be the buyer.
M:Metrics could neither confirm or deny the story this morning. Official confirmation is expected soon.
M:Metrics competitor Telephia was snapped up by Nielsen last June.
