News
Orascom invests in mobile ad firm
Tim Green May 28 2008, 11:54am
Middle East and Africa operator Orascom has invested $10m in mobile ad firm MyScreen.
It’s Orascom's first strategic investment in a technology company. Orascom Telecom has 70 million subs in Pakistan, Egypt, Algeria, Bangladesh, Tunisia, Zimbabwe and North Korea.
Naguib Sawiris, CEO of Orascom, said: "With over 90 million handsets in the Orascom group, we believe that MyScreen will play an important role in allowing us to pursue plans to include mobile advertising in our business model."
