News
KPN chooses MoMac to power portals
Tim Green May 27 2008, 3:07pm
MoMac will power Dutch operator KPN’s three portal properties: KPN, Hi and Telfort.
The mobile media publisher will use its GoPortal delivery engine to allow KPN to dynamically manage content such as direct branded feeds on news, weather and traffic as well a diverse diet of third party content such as ringtones and video. KPN can source made for mobile content via MoMac’s tier one publishing partners including AutoWeek, Sport 1 and Elsevier.
MoMac has also integrated the GoPortal platform with Google to add a Google bar search functionality. It retrieves results firstly from on-portal, then sponsored links and then from the off-portal space.
In the near future KPN customers will be able to bookmark their favourite mobile internet sites via a specially created ‘MySites’ page as well as manage their own on-portal information and entertainment preferences.
Finally, the deal with KPN will see a specialist mobile advertising agency serving targeted banner advertising within the portals.
Sham Careem, MD of MoMac UK, said: “Consumers of mobile services need to find the content that is relevant to them quickly and easily. The personalisation features of the GoPortal product mean that this can be effortlessly achieved, delivering a mix of branded and relevant content and services to the user whenever and wherever they want it.”
