News
Mobile content subject to BBFC ratings in UK?
Stuart O'Brien May 23 2008, 5:26pm
The British Board Of Film Classification to introduce age ratings for downloadable content - including mobile.
The body confirmed yesterday that it is to launch BBFC.online – a classification system for both e-retailers and downloadable games, film and TV content.
It says the voluntary scheme would cover all formats that offered downloadable entertainment content – including mobile phones, games consoles, set top boxes, and websites.
It appears movies are the main aim of the initiative initially, however, with the BBFC saying agreements have already been struck with Walt Disney, Warner Bros and 20th Century Fox – and that it had already rated 700 of the trilogy’s films.
First revealed by ME sister mag MCV earlier this month, the scheme sees the BBFC logos and consumer advice made clear on the ‘purchase screen’ of downloadable content – as well as the firm’s famous ‘black card’ placed at the beginning of any downloaded content.
