News
Probability pre-installs gambling link on 3UK phones
Tim Green May 23 2008, 11:09am
Probability will pre-install a link to its Ladyluck’s mobile gambling service on 3UK devices.
Customers who click the link are connected to the Ladyluck’s portal, from where they can play games including mobile Bingo! and slots. The link will be embedded on two million new handsets this year and will be the only gambling content pre-installed on these phones. The first phones should reach customers in the current quarter.
The agreement represents major additional distribution for Probability via 3’s four million UK customers and 250 plus retail stores.
Probability CEO Charles Cohen said, “The pre-installed link gives us an excellent and exclusive opportunity to convert large numbers of new customers…and the opportunity to secure even wider distributionof the new games we are developing using the movie brands which we recently licenced from Paramount.”
