News
Juniper: Search to grab a third of ad revs
Tim Green May 21 2008, 12:47pm
Mobile search will grab a third of total mobile adspend by 2013, says Juniper Research.
In two new reports, the firm predicts annual adspend will rise from $445m in 2008 to over $2bn by 2013. It asserts that search will flourish as operators abandon the walled garden model and consumers seek new ways to find content.
The reports also note that there are significant advertising opportunities in nascent channels such as MMS and idle-screen, which could generate more than $1bn
within five years.
Windsor Holden, Juniper Research's principal analyst, said: "The mass adoption of 2.5G and 3G handsets – combined with the development of applications enabling targeted, instant measurement and frequency capping – mean that we now have a situation where consumers can receive personalised advertising across a variety of rich media delivery channels."
Other findings from the reports include:
· Total mobile adspend will rise from $1.3bn in 2008 to more than $7.6bn in 2013
· Mobile search revenues (including data charges) will reach $4.8bn by 2013
· Both mobile search adspend and total mobile adspend will be highest in the Far East/China region, followed by Western Europe and North America
