News
MEF kicks off mobile social networking initiative
Stuart O'Brien May 15 2008, 11:40am
The Mobile Entertainment Forum (MEF) is launching the initiative today in France, India, Italy, the UK and the US.
By localising the initiative, MEF says it will develop best practices for different territories vital for meeting local market conditions which are controlled by local regulatory standards.
Each country will have three full MEF members leading the initiative and will generate its own project plan, schedule of deliverables and communications outreach.
In general terms, the mobile social networking initiative will focus on revenue generation, business models and consumer protection.
Marco Argenti, MEF vice chair, said: “According to Universal McAnn, around 275 million internet users manage a profile on a social network at least once a month.
MEF’s goal is to ensure that the mobile entertainment industry understands how to offer mobile social networks that provide a good user experience and ensure revenue generation within a safe environment for consumers.”
MEF and Informa forecast that the mobile communities and user generated content market globally would be worth US$13.2 billion by 2011, with photo and chat-based services being the top revenue generators.
