News
Cellufun's virtual CelluMall
Stuart O'Brien May 14 2008, 5:54pm
Mobile games company adds Geoff & Drew's cookies to its new virtual shopping mall.
In addition to occupying a storefront in the virtual CelluMall, Geoff & Drew's is running a mobile advertising campaign in the Cellufun community with banner ads and coupons that are redeemable in the real world.
US-based Cellufun specialises in WAP games, with most titles like Call Of The Pharaoh requiring multiplayer interaction. The company says the addition of the CelluMall allows users to purchase items for one another using Cellupoints won in its games.
Mobile advertising network and design studio Mo’Jiva is managing the ads and the click-to-dial order processing for the mobile storefront.
The opening of the first store in the CelluMall coincides with Cellufun's Mother’s Day promotion.
Arthur Goikhman, CEO and co-founder of Cellufun, said: “The CelluMall will allow gamers to further interact with one another and reap greater rewards for excellent game play, while at the same time allowing real stores to reach targeted customers for advertising within our games."
