News
Dialogue takes payforIT to the web
Tim Green May 12 2008, 12:45pm
The UK WAP billing platform payforIT is going to the wired web thanks to Dialogue Communications.
payforIT allows consumers to pay for content, goods or services up to the value of £10 via their mobile. Now, online purchases can be paid for the same way. The platform was launched last September in the UK. Dialogue was its the first Accredited Payment Intermediary (API) to go live. It believes payforIT online will be used initially by mobile content providers for sales via their online sites, but ultimately for all merchants to sell CDs, DVDs, flowers and books etc.
Guiom Peersman, managing director of Dialogue explains: “payforIT on the internet will work very much in the same way as it does on mobile, with consumers seeing standard payforIT payment pages across all purchases regardless of merchant. payforIT was launched over a year ago by all UK operators on mobile, with the aim of building consumer confidence when buying mobile content and this is also the driving force behind its launch on the internet.
