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apple, iphone, mex, user experienceFEATURE: How can we improve mobile user experience?

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A roundtable of forward thinkers convened in London last month to debate exactly that question.

The iPhone may not be the perfect device, but in one area it undoubtedly trumps everything that has come before it: user experience.

Apple’s big gamble has thrown into sharp relief the shortcomings of most other devices. ME joined an industry thinktank into UE, in advance of the forthcoming MEX conference.

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