News
Bango launches Analytics comparison tool
Tim Green May 12 2008, 12:38pm
Bango has launched a comparison feature within Bango Analytics to help marketers measure ROI.
The feature helps users see which mobile advertising campaigns and traffic sources deliver the best conversion rates. Advertisers can also compare the value of the traffic from third-party ad services using independent data provided by Bango Analytics. Some companies have already reported discrepancies approaching 20 per cent between the traffic they are getting and what they have paid for, said Bango.
The Bango User ID technology tracks real people as they enter a mobile website from different sources and reach a defined goal – such as click to call, buying content or downloading an application.
“It’s not the number of hits on your site that ultimately matters but whether they convert into value for the business,” said Ray Anderson, CEO of Bango. “Being able to measure ROI through accurate tracking can make the difference between success and failure.”
