News
MEM news: MEM to go back to London in 2009
Tim Green at MEM May 9 2008, 11:28am
Comments (4)
The continental experiment is over - MEM will return to London in 2009.
The MEF's showcase trade event will take place at the Queen Elizabeth II Conference Centre, in the shadow of Big Ben, on June 23 and 24 next year.
It's what most of the trade has been waiting for. The moves to Monte Carlo and Cannes were conceived for laudable reasons - attracting the showbiz crowd, avoiding a UK bias - but neither really worked. Numbers fell from around 700 at the show's 2005 peak to around 300 this year.
That said, MEM 2008 has been an immense improvement on Monte Carlo in 2007.
The networking is better, the venue more compact, the sessions more streamlined. Again, all the key content players are in attendance.
The MEF, and its partner Informa, should be postivie about returning to London. They can look forward to building on the improvements made this year, and hope to attract execs from the ad industry, movie studios, record biz and so on, many of whom are based within walking distance of the QEII building.
Comments
“MEM comes back to London”
Posted by: Sarah at Bango - May 9, 3:21pm
That's great news. Makes sense since the UK is the largest mobile entertainment market in Europe. Next time, don't charge people to come to see the exhibitors. We want as many people as possible to come and network.
“Re: MEM comes back to London”
Posted by: scottbeau - May 9, 4:28pm
Hurray! Common sense at last.
“Re: MEM comes back to London”
Posted by: paul mac - May 9, 5:43pm
This is brilliant to hear. The industry has changed a lot since the last London MEM, but if we can get the exhibition buzz back again it'll be great. We haven't been for the last two years purely because of the location. Roll on MeM 2009!
“Re: MEM comes back to London”
Posted by: TH14 - May 9, 5:52pm
Yay!