News
Vodafone gives gig goers content
Stuart O'Brien May 8 2008, 11:26am
UK operator to support Vodafone TBA summer gigs with mobile content promotions.
Vodafone will be using 'Bluetooth teams' to furnish music fans with exclusive mobile content at its TBA gigs, which kick off in Edinburgh on June 1st.
Content will include the latest videos from all the performing artists and a Java app gig guide carrying show times, band biographies and images.
Voda says audience members will also get free event images sent in real time to their handsets.
Sony Ericsson has signed on as a TBA partner and will pushing its Espresso Black W890i Walkman handset.
Performing at the Edinburgh TBA in Princes Street Gardens will be the Sugababes, The Feeling and Gnarls Barkley.
The second Vodafone TBA is planned for August and will lead up to the Vodafone Live Music Awards in September.
