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end2end, mobile games, sevan hallingFEATURE: Let's make mobile games pricing more flexible

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Less affluent pre-pay users are being locked out of the mobile games market, says Sven Halling.

During a panel discussion at a recent mobile gaming conference someone concluded: “No more excuses!”. You could see why. Most of the factors need to grow mobile gaming are in place: enough good handsets; decent product; mature ecosystem. There are no more revolutions to wait for, just execution and step by step improvements.

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