News
Celltick gets more idle in Sri Lanka
Tim Green May 2 2008, 11:44am
Ticker specialist Celltick is to manage all aspects of the Zero77 LIVE service for Dialog in Sri Lanka.
Zero77 LIVE delivers targeted content and marketing messages directly to subscribers' mobile idle screens, and is powered by Celltick’s LiveScreen Media platform. Celltick will now managing editorial content, programming, content alliances and advertising sales.
In the new agreement, the service will be extended to all Dialog's 4.5 million subscribers. It first launched in 2003, and was extended in December 2006.
