News
DoubleClick integrates AdMob and AdSense
Stuart O'Brien Apr 30 2008, 4:45pm
Comments (2)
Publishers can now use DoubleClick to fill inventory with ads from third-party networks.
Google-owned ad platform provider DoubleClick Mobile has plugged the AdSense, AdMob and Millennial media's MBrand ad networks into its system
This means that publishers that manage the sale of their mobile display inventory using DoubleClick can choose between dealing directly with media buyers or taking automated feeds from the networks.
Omar Hamoui, AdMob's founder and CEO, said: "AdMob is always eager to extend our engineering investments in mobile advertising relevance and optimisation to new platforms.
We are excited that DoubleClick's clients will now be able to join over 4,000 existing AdMob publishers in leveraging AdMob's ad liquidity and mobile specific ad serving technologies."
Comments
“wtf?”
Posted by: Very confused - May 1, 10:07am
Is the mobile advertising market intentionally impenetrable for the layman or am i just an idiot?
“Re: wtf?”
Posted by: Martin - May 2, 12:37am
What has confused you? Adsense has already got this option and it proved success..
For example you own a business which has a sales channel over phone, like a flower shop, online marketing of any product, in this case it's better to advertise on mobile than on WEB.