News
Read all about it. On 3
Stuart O'Brien Apr 30 2008, 11:14am
Momac to power all of 3 UK's on-portal news and information services, including 'mobile news agent'.
The Anglo-Dutch company's GoPortal platform will manage and deliver mobile internet sites and video clips from news giant ITN, weather experts WSI and astrology from Russell Grant.
3 UK users will be able to customise their experience by setting up preferences for sports, business news, finance or traffic updates.
As part of the deal, MoMac will also be providing 3 with what it's calling the "world’s first mobile news agent", which provides selected mobile versions of newspapers and magazines.
Content will be provided by national newspapers, as well as magazines from Bauer (FHM and Heat), IPC (Marie Claire and NME), Future (T3) and Dennis (Men’s Fitness and Auto Express).
Phase 2 of the project will bring other titles and will offer the user the most comprehensive mobile internet newsagent anywhere in the World.
Sham Careem, MD of MoMac UK, said: "Consumers of mobile services need to find the content that is relevant to them quickly and easily. The days of having to click through multiple pages to get to their desired destination are coming to an end. With GoPortal, we bring the content to the user. As well as personalisation, the new service allows users to be able to access news and information from their favourite brands."
