May 26th, 2010 @ BAFTA, London
ME presents the Monetising Mobile conference - putting the focus on how to make actual money from the apps revolution.
New Business Sales EMEA
Competitive Package
UK - London

It's alive! SE has created Project Capuchin, a new technology that bridges Java and Flash Lite
In a move sure to spark protests over 'Frankenstein code' Sony Ericsson has done what no human being had previously thought possible - it has created a new tool that enables developers to combine aspects of Java and Flash technology in a single app.
Project Capuchin (as in the type of monkey) will be made available by SE in the second half of this year, after a showcase at Sun Microsystems' Java One conference next week.
In short, Project Capuchin will allow 'pure Flash Lite content to be encapsulated in Java ME applications', with the help of Sony Ericsson Developer World tools.
SE says more advanced capabilities will make it possible to create Java ME applications where some or all UI components are defined in Flash.
Rikko Sakaguchi, SVP and head of portfolio and proposition at Sony Ericsson, said: "[We are] excited to introduce our new bridging technology to the global developer community as it further strengthens our relationship with this community and underscores our ongoing commitment to support an open, healthy and thriving mobile ecosystem."
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Gary Kovacs, general manager and VP for mobile and devices at Adobe," added: "Using Adobe Flash technology as one part of this new bridging technology will ensure further innovation for mobile users when Flash developers gain access to the Java applications’ functionality and intelligence allowing them to create applications with the ultimate user experience."