News
Mobile Commerce extends Microsoft deal
Tim Green Apr 28 2008, 3:25pm
Microsoft will extend its contract with Mobile Commerce to power its RoundTown mobile location-based service.
RoundTown allows users of any internet-enabled phone to access a range of arts entertainment and business listing content from partners such as TopTable, the Press Association and Multimap. Users can locate, find and secure bookings for a variety of events and services from booking a restaurant table to reading a gig review.
The service also integrates with ScreenTonic’s ad server allowing MSN to monetise the service with both banners and sponsored links.
Hugh Griffiths, head of mobile at Microsoft, said: “Location based services are central to our mobile internet strategy. With mobile handsets becoming ever more technically advanced, our users expect the depth of content and experience on mobile to replicate that of the traditional PC based internet.”
