News
TIM w.e re-brands its B2C site as Natta!
Tim Green Apr 28 2008, 12:06pm
Portugal’s TIM w.e has rebranded its Vibramóvel mobile content service as Natta!.
The aim is to create an international brand offering ringtones, images, videos and games across more than 60 countries. It’s being pitched at teenagers.
Diogo Salvi, CEO of TIM w.e, said: “It’s important for us to be aware of who we’re selling to, so we can appeal to them in the right way. Making sure that the brand is recognisable and can be understood across different cultures and languages is the reason behind our re-branding exercise for this service and product line.”
TIM w.e. distributes value added services in mobile, online, offline and TV. It helps bring digital content to mobile handsets through b2b and b2c channels. The company, has 21 offices worldwide and now operates in 60 countries, connecting to more than 200 mobile operators.
