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mef, meffys, mem, mobile entertainment forum, mobile entertainment marketMEF reveals Meffy finalists

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The Mobile Entertainment Forum has unveiled the finalists for its Meffy awards.

The winners will be unveiled at a special gala dinner in Cannes at the InterContinental Carlton hotel on  May 8th during MEF’s official annual MeM event.

The Meffy awards are independently judged by national media and leading trade journalists and analysts.  

Rimma Perelmuter, MEF executive director, said: "The 2008 Meffys nominees focused on providing analytics, addressing usability concerns and tackling merchandising and pricing issues, which all goes to prove that the mobile entertainment industry is maturing."

The award categories and finalists are as follows:

The Games Award

Hands-On Mobile – “World Poker Tour: Texas Hold ‘Em 2”
Konami Digital Entertainment – “Metal Gear Solid Mobile”
Konami Digital Entertainment – “Pro Evolution Soccer 2008”
Nokia – “Hooked on: Creatures of the Deep”
Player X – “Hollywood Hospital”

The Music Service Award

Gracenote – “Gracenote Mobile Music Platform”
mBlox & Myxer – “Myxer Mobile Music”
Omnifone – “Vodafone MusicStation”
Shazam – “Shazam iD”
Sony Ericsson Mobile Communications – “TrackID”

The Artist Campaign Award

Absolute Marketing & Distribution – “Wet Wet Wet SMS Pre-order Campaign”
Mozes – “Rascal Flatts Mobile Campaign”
Parlophone & New Visions – “Kylie Konnect”
RCA Music Group – “Cassidy B.A.R.S. Campaign”
Telenor – “Bigbang Fan Blog”

The TV & Video Service Award

Clippz – “Clippz.com”
inLive Interactive – “Interactive Mass Participation”
Rhythm NewMedia and 3UK – “Free Video on 3UK”
Rubberduck Media Lab – “Studio 1: Mobile TV Platform”
Vantrix – “Ad-Supported Video Weather Forecasts”

The Technology Innovation Award

Bango – “Bango Analytics”
Kyte – “Kyte”
MMCast – “MMCast”
Qualcomm MEMS Technologies – “mirasol™ displays”
Zeemote® – “Zeemote JS1 Controller”

The Content Award

BBH – “Cippi’s Trump Selecta!”
Fun Little Movies – “Fun Little Movies Channel”
MTV Networks International – “Digital Originals”
Orange Israel and Donna Productions – “Undercover”
Yam – “Quasi TG”

The Communities & UGC Award

Dada – “Dada.net, Powered by Me”

Materna

Flirtomatic – “Flirtomatic”
Gofresh – “itsmy.com”
Juice Wireless – “JuiceCaster”
UTEL – “Fotochat”

The Search & Discovery Award

AquaMobile – “Clic2C”
Gracenote – “Gracenote Mobile Music Platform”
JumpTap – “SmartComponents”
kannuu – “kannuu”
MCN – “Yahoo! Mobile Japan DigiCon Search”

The Marketing Campaign Award

BBH – “Cippi’s Trump Selecta!”
BBH – “Lynx Get In There”
Orange – “Frank TV”
Orange – “Wannabe Wicked”
Que Pasa Communications – “V Festival Cross Platform Project”

The Handset Application Award

fring – “fring”
Handmark – “Pocket Express”
Juice Wireless – “JuiceCaster”
MMCast – “MMCast”
Picsel Technologies – “Picsel CUI Browser”

Quality of Experience Award

News International – “Times Mobile”
NXP Software – “SportsDJ”
Picsel – “ePAGE/File Viewer”
Surfkitchen – “Cincinnati Bell ‘My Phone’”
Zeemote® – “Zeemote JS1 Controller”

Off Deck Services Award

Dada – “Dada.net for Web & Mobile”
Hungama Mobile – “FTV”
mywaves – “mywaves”
Refresh Mobile – “Mippin”
Thumbplay – “Thumbplay”

The Emerging Markets Award

Celtel/Zain & Inmobia Mobile Technology – “Rock Your World!”
Geodesic – “Mundu Radio: Comprehensive Internet Radio Solution”
IMImobile – “IMImobile UnIspace”
Tata Indicom & Opera Software – “Opera Mini for Low Cost Handsets”
Telenor Serbia – “Telenor WAP Portal Project”

The Innovative Business Model Award

Amobee – “Amobee Media Systems”
MMCast – “MMCast”
Nokia – “N-Gage First Access”
Reitek & Comdata – “Fiat Multi-channel Customer Caring”
Yam – “Quasi TG”

The Handset Award

Motorola – “MOTO Z10”
Nokia – “N95 8GB”
Samsung Electronics – “Soul SGH-U900”
Sony Ericsson Italy – “Sony Ericsson W910i”

The Operator Award

3 UK – “3 UK”
Orange – “Orange”
T-Mobile International – “T-Mobile’s web’n’walk 3.0”

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