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Bayern's Artificial pitch

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Bayern's Artificial pitch

Bizarre JV of the week? Bayern Munich and Hong Kong based game developer Artificial Life

The German football giant has commissioned the games studio to provide half-time ‘live interactive mobile entertainment’ at its futuristic Allianz Arena stadium, and to develop Bayern themed mobile games.

Karl-Heinz Rummenigge, ex CEO of Bayern, said: "We are sure that our fans will love these new mobile games and mobile services provided by Artificial Life."

Artificial Life will use its SMS Galaxy platform to let fans interact with live television broadcasts at the stadium

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