News
3UK gets all emotional about messaging
Tim Green Apr 16 2008, 11:52am
Fun Text is to embed its ‘emotional messaging’ app on selected 3UK devices.
Under the deal, 3 customers will be able to access Fun Text's services from the messaging menu of their phones, alongside SMS and MMS. The Fun Text platform lets them easily add rich media content to their text messages.
Fun Text, which is run by Image Semantics, has previously been available as a service on the portals of several operators but this deal marks the first time that an operator has deployed the newly-launched handset client application.
The Fun Text application will initially be offered as a download to 3UK customers from the Planet 3 portal. At launch, the application will be available on the Nokia N95, N73, E65 and 6120.
Early trials show Fun Text users send 50 per cent more MMS messages, driving MMS traffic for network operators and leveraging existing network infrastructure investment.
