News
Voda Egypt chooses Buongiorno for ads
Tim Green Apr 16 2008, 11:03am
Buongiorno is to power a mobile advertising programme for Vodafone Egypt.
The Marketing Services division of the Italian content giant will provide Voda Egypt with the full solution including its proprietary Ad Serving Platform, business consultancy, advertising sales support, campaign management and media planning for the participating brands. Confirmed advertisers include BMW, P&G, Pepsi, Hyundai among others on multiple channels including MMS, WAP Banner, SMS and Interactive Voice Response.
Alvise Zanardi, MD of Buongiorno Marketing Services, said: “We are witnessing an acceleration in requests from carriers in Europe and the Mediterranean region for solutions to manage fully, seamlessly and easily their advertising proposition to the marketplace. Our strong partnerships and integration with over 100 carriers globally make us the natural choice to help them achieve this goal”
