The latest companies to join the MMA include Arvato Mobile, GroupM, Movius WIN and many more. MMA President Laura Marriot, said: “The growth in membership is recognition of the industry’s commitment to growing the mobile channel in a sustainable and collaborative fashion, ultimately protecting the consumer experience and helping to encourage adoption and drive industry creation more quickly.”

Meanwhile Paul Berney has been made EMEA managing director. He’ll lead from the new London headquarters. Berney joins from mobile marketing and service solutions agency Response Mobile, where he was founder and managing director.

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