News
Mobile ads to hit $1.3bn this year
Stuart O'Brien Apr 16 2008, 8:58am
Comments (1)
Juniper Research says that figure will grow to reach $7.6bn by 2013, driven by mobile TV.
Specifically, Juniper says global mobile TV/video ad-spend will come in at $335 million in 2008, rising to $2.5 billion by the end of the forecast period.
China and the Far East will remain the largest regional market for mobile ad-spend until 2013, with revenues rising from $414 million to more than $2.1 billion.
Right now SMS campaigns account for the largest proportion of mobile ad-spend - nearly 1.5 billion mobile users will receive SMS advertising in 2008.
However, the research says that so-called idol screen advertising is also set for growth, with revenues rising from $7 million this year to $500 million in 2013.
Dr Windsor Holden, principal analyst at Juniper, said: "While ad-spend in the mobile environment is still extremely limited when compared to the budgets allocated to media such as magazines, television, cinema and the internet, the opportunities it offers –personalised advertising with very high response rates, delivered to a device which is always in close proximity to the individual – will make it an increasingly attractive proposition for leading brands."
Comments
“So much for idle screen ads?”
Posted by: Sarah at Bango - Apr 16, 3:42pm
Wow, 25% of mobile ads to come from idle screen ads in 2013. Who knows but I doubt whether these will convert so well as text or banner ads in context relevant locations within a mobile website. From looking at what customers of our mobile analytics tool find most useful, it's analysing ad conversion rates. This helps them to evaluate the ROI and focus future marketing investment where they'll get the greatest return.