May 26th, 2010 @ BAFTA, London
ME presents the Monetising Mobile conference - putting the focus on how to make actual money from the apps revolution.
Director of Engineering
Competitive Package
Other
Yahoo will test the delivery of Google AdSense ads alongside its own search results
The test will apply only to Yahoo traffic in the US and will not include its extended network of affiliate or premium publisher partners. The test will last two weeks. Yahoo! stressed it doesn’t mean that it will join the AdSense for Search programme.
The deal could earn Yahoo substantial new revenues and serve to bump up any price potential suitors, such as Microsoft or News Corp, need to pay to acquire the search giant.
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