News
Yahoo in Google AdSense trial
Tim Green Apr 14 2008, 11:00am
Yahoo will test the delivery of Google AdSense ads alongside its own search results.
The test will apply only to Yahoo traffic in the US and will not include its extended network of affiliate or premium publisher partners. The test will last two weeks. Yahoo! stressed it doesn’t mean that it will join the AdSense for Search programme.
The deal could earn Yahoo substantial new revenues and serve to bump up any price potential suitors, such as Microsoft or News Corp, need to pay to acquire the search giant.
