News
Verizon's Platform for ad growth
Tim Green Apr 14 2008, 10:57am
AOL’s Platform-A to be official ad provider for Verizon on web and mobile net.
The operator will use Platform-A’s sales force and its ad-serving, targeting, and inventory management tools to power all ads on its online inventory and a majority of its mobile inventory.
Platform-A will be the only sales organisation that can guarantee placement within the Verizon network.
All other sales partners are selling on a blind-network basis.
Platform-A’s mobile ad serving platform is managed by Third Screen Media, which AOL purchased last year.
