Verizon's Platform for ad growth

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Verizon's Platform for ad growth

AOL’s Platform-A to be official ad provider for Verizon on web and mobile net

The operator will use Platform-A’s sales force and its ad-serving, targeting, and inventory management tools to power all ads on its online inventory and a majority of its mobile inventory.

Platform-A will be the only sales organisation that can guarantee placement within the Verizon network. All other sales partners are selling on a blind-network basis.

Platform-A’s mobile ad serving platform is managed by Third Screen Media, which AOL purchased last year.

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