News
LiveWire inks Voda ringback deal
Stuart O'Brien Apr 9 2008, 5:55pm
NMS subsidiary to host and manage Vodafone Portugal's ringback tone service.
LiveWire Mobile is also upgrading Vodafone Portugal’s existing content platform to pave the way for future ringback services.
The company says its Infuse Personalisation Platform will power a complete personalisation offering for the operator and improve on-portal user experience.
Joel Hughes, president of LiveWire Mobile, said, “Vodafone Portugal clearly stands out as a top performer in delivering ringback tones to their customers.
We are pleased to bring our expertise in mobile personalisation together with Vodafone Portugal’s marketing acumen to reach even greater subscriber penetration rates."
Last month LiveWire acquired mobile music specialist Groove Mobile for $14.5 million.
