MobileRated is offering approximately 100 free apps from both its WAP and web sites, including newsreaders, travel guides, books, nutrition & diet aids, mobile webcams, astrology tools, celebrity calendars and business tools.

The company says it maintains a balance between totally free applications, demos, and ad-supported software.

Developers can embed their apps with Kalador’s FreePlay technology to create ad-supported content automatically. Other ad-supported solutions are supported as well.