News
What If! buys Fathom
Tim Green Apr 4 2008, 3:12pm
‘Innovation' company What If! Has bought consultancy Fathom Partners to create What If! Digital.
What If! launched in 1992 and now has a global team of 300, with offices in London, Manchester, New York and Shanghai. Clients include Sky, Samsung, Unilever, Coca Cola, BP and many UK government departments.
Fathom advises companies on based strategic digital innovation and has helped BBC, Channel 4, UKTV, France Telecom, and more.
Its mobile specialist is Jessica Sandin, who previously worked with Informa and is a member of the MEF board.
The team will work worldwide and have already begun work on several pitches and projects.
