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CTIA: Jumptap and NBC Univ sign ad deal
Stuart O'Brien at CTIA Apr 3 2008, 11:02am
Search specialist JumpTap is to be NBC Universal’s ad solutions provider.
It will deliver and represent ad inventory for multiple NBC Universal WAP sites, including NBC Entertainment, NBC Sports, Universal Pictures, USA Network, SCI FI Channel and Bravo.
JumpTap will sell the ad inventory as part of its mobile-specific advertising network, while NBC Universal’s ad sales team will focus on integrated media campaigns, which include TV and/or web advertising.
NBC Universal’s network of mobile websites feature TV hits like Heroes, The Office and Battlestar Galactica.
