News
CTIA: Airwide delivers better delivery
Stuart O'Brien at CTIA Apr 2 2008, 12:19pm
Airwide has announced version 5.0 of its AirGate traffic management platform.
The system enables rapid delivery of third-party apps and services across SMS, MMS, WAP and the Web. The new version reduces the time to launch from days to minutes, and enables operators to define new business models and easily adapt to changing technology.
AirGate 5.0 incorporates network and subscriber intelligence (like content preferences, presence and location) with mobile applications and content to create contextual services.
"Messaging gateways enable operators to access content, traffic and subscribers from other networks and to enable mobile advertising and other revenue-generating services," said Jay Seaton, CMO of Airwide Solutions.
"But with access to external traffic comes increased complexity and the need for control to protect operators' networks and subscribers. AirGate is unique in providing a comprehensive set of capabilities to rapidly add new revenue-generating applications, and maximize the return on these applications."
