News
CTIA: MobiComp and Smaato offer idle ads
Stuart O'Brien at CTIA Apr 2 2008, 12:09pm
MobiComp and Smaato have teamed up to develop an idle screen mobile ad service.
The solution will integrate Smaato’s SOMA targeted advertising service with MobiComp’s Active mTicker. The latter pushes info to phone users via an always-on, scrolling ticker when the device is in idle mode. This partnership incorporate targeted clickable ads into these messages.
Active mTicker is already used by TMN Portugal. Over 100,000 customers regularly use it.
Carlos Oliveira, CEO at MobiComp, said: “This is a low-risk, high-value service for operators of all sizes who want to increase their revenues. Together with Smaato we now offer an innovative, ready to market way for operators to fully exploit the opportunities of mobile advertising while driving the uptake of mobile data services”.
