News
CTIA: ChangingWorlds personalises ads
Stuart O'Brien at CTIA Apr 2 2008, 10:41am
ChangingWorlds is bringing its personalisation expertise to the mobile ad sector.
The Irish company has introduced ClixSmart Ad Personalizer, which delivers targeted and relevant ads to users.The system uses the features of ChangingWorlds’ ClixSmart Relevance Engine to identify, select, and deliver relevant advertising content to the right subscriber at the right time. This ensures that ad revenue is maximized by optimising inventory throughput and click-through rates.
The underlying technology, called User-Community Preferences, collates the preferences of a subscriber and creates an Ad Signature for each individual ad.
ChangingWorlds CEO David Moran said: "Having delivered our personalisation technology in more than 50 mobile operators, it is now widely accepted that personalisation is essential for mobile data delivery and this has never been more important than for mobile advertising.
“The ClixSmart Ad Personalizer solution combines the three essential ingredients of successful mobile advertising - ad inventory, subscriber intelligence, personal relevance - to offer mobile subscribers an enriched and personalised mobile advertising experience."
