News
Celltick gets idle in Ukraine
Tim Green Apr 2 2008, 10:39am
Idle screen pioneer Celltick has won a contract worth over $5.7m with MTS Ukraine.
The agreement will bring ‘interactive cell broadcasting’ to MTS’s 19.8 million subs with the aim of driving take up of value added services such as information and entertainment.
It’s another boost for Celltick’s LiveScreen Media product, now deployed by over 25 operators globally.
The platform broadcasts targeted marketing messages across the idle screen of mobile phones. It has a reach capacity of 200 million users, generating over 35 million monthly transactions.
