News
CTIA: Real goes a bundle on content
Stuart O'Brien at CTIA Apr 2 2008, 10:29am
RealNetworks is to offer bundled ringtone, ringbacks, video ringtones and graphics for one price.
The company hopes to improve the return to its operator partners with the new feature, which is part of its RBT Services Suite, When a user purchases one personalisation service, the remaining ‘products’ will be offered one bundled price.
RealNetworks has also unveiled a ‘Multi-Tenant RBT Service’, which is more accessible for smaller carriers. Both services are expected to be generally available in the third quarter 2008.
In a separate announcement, the firm also confirmed it will power emoticonSMS delivery to BSNL’s 39 million subscribers in India. Once a subscriber signs up for the service, emoticonSMS automatically converts his or her SMS text messages into SMS emoticons using keyword recognition technology. Subscribers can choose from 4,000 emoticons in 500 themes.
