News
CTIA: Zesty upgrade from Wapple
Stuart O'Brien at CTIA Apr 1 2008, 12:49pm
Wapple has launched a new version of its mobile site builder tool: Wapple Canvas Zest.
The upgrade adds new market and application-specific expansion packs, to cater for different vertical market sectors. These range from Content Stores and News sites to classified ads and mobile advertising.
"Mobile Internet usage is reaching a real tipping point but many businesses are still in the dark. Others don't understand the potential benefits, expecting newer phones to simply visit their PC website," says Anne Thomas, business development director at Wapple.
"Wapple's service removes all barriers to entry. Sites built using Wapple Canvas are mobile friendly by default. No technical knowledge is needed to design highly creative and individual looking sites.
With the new expansion packs users also get tailor-made features and functionality designed for different market sectors."
Mobile websites created with Wapple Canvas can be accessed from virtually any device on any network and from any country.
A Starter Pack costs from £15 per month or can be totally ad-funded with the inclusion of relevant, targeted third-party banner ads that Wapple delivers through mobile advertising companies like AdMob, Google and Millennial Media. It is also integrated with billing solutions, including PayForIt, MIGPay, MXTelecom, 2Ergo and the Bango platform.
